Mastering Marketing Blog

A variation of the idea, "If a tree falls in the woods, does it make a sound?" this blog covers what happens when marketing happens in a vacuum. Does it really work without Sales?

Making mistakes in marketing is normal. But to keep doing the same thing and expecting a different results is the marketing kiss of death for businesses everywhere. Find out the top five marketing mistakes companies are continuing to make.

It's a digital world out there. If you're not covering your bases online you're losing business to the companies that are. Having your customer sell your product for you via testimonials or case studies is one of the best ways to reach and convert your target marketing. What's stopping companies from utilizing these tools? Read on...

It's a busy marketing world these days and companies that are waiting for customers to come to them will be waiting a long time. Marketing creatively is a great way to engage prospects and encourage brand loyalty. You need to be doing something different. Here's how...

From live videos of citizens being pulled over unlawfully to kittens fighting and falling off the bed - live streaming has become an increasingly popular and powerful means of communication. By being strategic - companies can use this to their advantage. Here's how...

Marketing has been around since cavemen were drawing pictures on the walls. You'd think that more company leaders, CEOs, presidents and owners would have a better handle on what marketing is and why it's vital to business growth. They don't. Here's why...

Clients and prospects are asking themselves when is the right time to get serious about marketing. There are three questions business leaders should ask themselves to determine the right time to move forward with online and offline marketing.

There's been a blur between the terms sales and marketing that has confused the marketplace. Sales people referring to themselves as marketing directors means prospective clients aren't sure who they are talking to. This is a trust issue - and has muddied the waters of the relationship between marketing and sales. They are different. Here's how...

Companies spend thousands to tens of thousands on event marketing and never see ROI. Why is that? Here are the top 3 things companies are doing wrong when it comes to event marketing.

Not taking social media seriously is like hiring a maniac to run your store. It's not a smart move. Learn five ways your business can run your social media channels better and convert more qualified leads.