Your website is often the first point of contact with your audience online. It can generate leads, qualify prospects and attract potential new customers, partners or investors.
But unless people can find it, your website could do little to nothing to accomplish these critical goals and drive leads and sales. SEO plays an invaluable role here.
Search engine optimization (SEO) should be a crucial part of any marketing mix and absolutely must be considered a long term strategy.
Today, 78% of Internet users conduct product research online.
That’s why most offline businesses cannot afford to ignore online marketing, and also why SEO should form the cornerstone of every company’s digital marketing strategy. Your website acts as a never-resting salesperson, working day and night to deliver qualified leads to your business.
A well optimized site and search optimization strategy can bring them to your virtual doorstep where you have the opportunity to engage and convert them to brand loyal, paying customers.
There is a complete SEO strategy that we use at The Wave Agency that has routinely kept our clients in the top pages in a search across engines like Google, Yahoo! and Bing. It requires setting benchmarks, establishing analytic tracking, doing comprehensive keyword research and providing a site map that maximizes SEO opportunities. We help with keyword phrase research and content inclusion recommendations, and implement custom page tagging based on SEO best practices to help you gain ground on the search engines and get ahead of your competitors for the terms that matter most.
Since The Wave Agency built our site and SEO strategy, our site ranks well for search terms important to our business that our clients use to find us. Since the launch of our site, we’ve seen our response rate grow and have continually increased our marketing efforts to incorporate video testimonials, social media, email campaigns and more to attract and nurture new business leads.