Building a website and marketing - JUST DO IT.
“We know for a fact that our website and marketing have created opportunities for millions of dollars in project revenue for us over the years.” - Randy Massingil, President, Industrial Boiler and Mechanical
Great quote, right? Wouldn’t it be great if you could say that about your company website and marketing?
Five reasons you’re not able to say that:
- You’re too busy to think about the website right now.
- If you’re too busy that means business is good - so why worry about a website?
- You’ve got a website, sort of. It works just fine.
- Nothing beats a warm handshake!
- You just can’t see the ROI for what your business is doing. Maybe other companies, sure. But not yours.
Does this sound like you? Let me throw some statistics at you to give you a state of the union for the web and marketing in 2017.
94 PERCENT OF B2B BUYERS RESEARCH ONLINE FOR PURCHASE DECISIONS
The average person consults 10.4 sources before finally making a purchase.
48% of consumers start mobile research with a search engine.
Over 50% of smartphone users grab their smartphone immediately after waking up...
don’t you want to be there to say “Good Morning!” when they do?
Do this quick math in your head - what is a solid qualified customer worth to you? $300,000? Now - how much is a
website and marketing in a year? Of course you can spend anything but let’s be conservative. Let’s say $50k.
This means $50k can get you $300k. Looks like a no-brainer to me. Company leaders take note! Some of your competitors have already beaten you to the punch. But you can catch up and surpass them with the right marketing. Take online marketing seriously now and reap the financial reward.