Mastering Marketing Blog

Marketing has been around since cavemen were drawing pictures on the walls. You'd think that more company leaders, CEOs, presidents and owners would have a better handle on what marketing is and why it's vital to business growth. They don't. Here's why...

Clients and prospects are asking themselves when is the right time to get serious about marketing. There are three questions business leaders should ask themselves to determine the right time to move forward with online and offline marketing.

There's been a blur between the terms sales and marketing that has confused the marketplace. Sales people referring to themselves as marketing directors means prospective clients aren't sure who they are talking to. This is a trust issue - and has muddied the waters of the relationship between marketing and sales. They are different. Here's how...

Companies spend thousands to tens of thousands on event marketing and never see ROI. Why is that? Here are the top 3 things companies are doing wrong when it comes to event marketing.

Do you know the basic digital marketing strategies? This blog gives readers a look into what the main digital marketing terms are, how they work and why you need them.

With over 90% of B2B research being done online, companies have to step up their game in the digital world.