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If Marketing is Created but no Salesperson Utilizes it – Does it still drive leads?

If Marketing is Created but no Salesperson Utilizes it – Does it still drive leads?

A variation of the idea, "If a tree falls in the woods, does it make a sound?" this blog covers what happens when marketing happens in a vacuum. Does it really work without Sales?
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Marketing Pet Peeves: By a Marketing Expert

Marketing Pet Peeves: By a Marketing Expert

Making mistakes in marketing is normal. But to keep doing the same thing and expecting a different results is the marketing kiss of death for businesses everywhere. Find out the top five marketing mistakes companies are continuing to make.
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Your Secret Salesperson who Works 24/7

Your Secret Salesperson who Works 24/7

Every company has a hard working salesperson under their roof. The problem is they don't realize who it is and how they can leverage the success of this secret salesperson. It's easy and cost effective. Here's how...
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The Single Biggest Threat to Your Business.

The Single Biggest Threat to Your Business.

There is something out there in the marketplace today that is threatening the success of your business. Solid products and great services aside - this threat could be the reason your competitors step out in front of you and win the game.
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3 Reasons Why Sales Collateral is Alive and Well in Today’s Digital World

3 Reasons Why Sales Collateral is Alive and Well in Today’s Digital World

Sales materials are often the most overlooked item in the marketing department. But in a world of email, text messaging, snap chat and social media - sales collateral is the best way to leave a true last impression on your prospective clients. Here's why...
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#DoSomethingDifferentDay!

#DoSomethingDifferentDay!

It's a busy marketing world these days and companies that are waiting for customers to come to them will be waiting a long time. Marketing creatively is a great way to engage prospects and encourage brand loyalty. You need to be doing something different. Here's how...
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NEWSFLASH. SALES IS NOT THE SAME AS MARKETING.

NEWSFLASH. SALES IS NOT THE SAME AS MARKETING.

There's been a blur between the terms sales and marketing that has confused the marketplace. Sales people referring to themselves as marketing directors means prospective clients aren't sure who they are talking to. This is a trust issue - and has muddied the waters of the relationship between marketing and sales. They are different. Here's how...
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Are you doing your event marketing wrong? Probably.

Are you doing your event marketing wrong? Probably.

Companies spend thousands to tens of thousands on event marketing and never see ROI. Why is that? Here are the top 3 things companies are doing wrong when it comes to event marketing.
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