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NEWSFLASH. SALES IS NOT THE SAME AS MARKETING.

NEWSFLASH. SALES IS NOT THE SAME AS MARKETING.

There's been a blur between the terms sales and marketing that has confused the marketplace. Sales people referring to themselves as marketing directors means prospective clients aren't sure who they are talking to. This is a trust issue - and has muddied the waters of the relationship between marketing and sales. They are different. Here's how...
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