Mastering Marketing Blog

Sales materials are often the most overlooked item in the marketing department. But in a world of email, text messaging, snap chat and social media - sales collateral is the best way to leave a true last impression on your prospective clients. Here's why...

It's a busy marketing world these days and companies that are waiting for customers to come to them will be waiting a long time. Marketing creatively is a great way to engage prospects and encourage brand loyalty. You need to be doing something different. Here's how...

Marketing has been around since cavemen were drawing pictures on the walls. You'd think that more company leaders, CEOs, presidents and owners would have a better handle on what marketing is and why it's vital to business growth. They don't. Here's why...

Companies spend thousands to tens of thousands on event marketing and never see ROI. Why is that? Here are the top 3 things companies are doing wrong when it comes to event marketing.

Not taking social media seriously is like hiring a maniac to run your store. It's not a smart move. Learn five ways your business can run your social media channels better and convert more qualified leads.