Mastering Marketing Blog

Mastering Marketing Blog

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NEWSFLASH. SALES IS NOT THE SAME AS MARKETING.

NEWSFLASH. SALES IS NOT THE SAME AS MARKETING.

There's been a blur between the terms sales and marketing that has confused the marketplace. Sales people referring to themselves as marketing directors means prospective clients aren't sure who they are talking to. This is a trust issue - and has muddied the waters of the relationship between marketing and sales. They are different. Here's how...
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Are you doing your event marketing wrong? Probably.

Are you doing your event marketing wrong? Probably.

Companies spend thousands to tens of thousands on event marketing and never see ROI. Why is that? Here are the top 3 things companies are doing wrong when it comes to event marketing.
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SEO, PPC, SEM, SMO...WTH??

SEO, PPC, SEM, SMO...WTH??

Do you know the basic digital marketing strategies? This blog gives readers a look into what the main digital marketing terms are, how they work and why you need them.
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Building a website and marketing - JUST DO IT.

Building a website and marketing - JUST DO IT.

With over 90% of B2B research being done online, companies have to step up their game in the digital world.
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