Mastering Marketing Blog

It's a digital world out there. If you're not covering your bases online you're losing business to the companies that are. Having your customer sell your product for you via testimonials or case studies is one of the best ways to reach and convert your target marketing. What's stopping companies from utilizing these tools? Read on...

From live videos of citizens being pulled over unlawfully to kittens fighting and falling off the bed - live streaming has become an increasingly popular and powerful means of communication. By being strategic - companies can use this to their advantage. Here's how...

Marketing has been around since cavemen were drawing pictures on the walls. You'd think that more company leaders, CEOs, presidents and owners would have a better handle on what marketing is and why it's vital to business growth. They don't. Here's why...

There's been a blur between the terms sales and marketing that has confused the marketplace. Sales people referring to themselves as marketing directors means prospective clients aren't sure who they are talking to. This is a trust issue - and has muddied the waters of the relationship between marketing and sales. They are different. Here's how...